Last Updated: 20th April, 2026

1. Introduction

This Cookie Policy explains how Ashcroft Physiotherapy Clinic (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website at https://www.ashcroftphysioclinic.com/. We are committed to being transparent about how we collect and use your data.

2. What are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.

3. How We Use Cookies

We use cookies to:

• Ensure the technical functionality and security of our website.
• Understand how visitors interact with our website to improve our services.
• Remember your preferences (such as your consent settings).

4. Types of Cookies We Use

We categorize our cookies into two main groups:

A. Necessary Cookies (Always Active)

These are essential for the website to function properly. They enable basic features like page navigation, security, and access to the booking area. The website cannot function properly without these.

B. Analytical & Performance Cookies (Google Analytics)

We use Google Analytics to help us understand how patients interact with our site (e.g., which pages are most popular or if users are having trouble booking).

• These cookies collect information in an anonymous format.
• They provide us with statistical reports about website activity.
• Data Transfer: Google stores this information on servers in the United States. Google is certified under the Data Privacy Framework, ensuring your data is handled with a high level of protection.

Specific Cookies in Use

Cookie	Provider	Purpose	Expiry
_ga	Google	Identifies unique visitors for analytics.	2 years
ga*	Google	Used to maintain the user’s session state.	2 years
_gid	Google	Groups user behavior for statistical reporting.	24 hours
CookieConsent	Zume/Site	Remembers if you clicked “Accept” on our banner.	1 year

C. Functionality Cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences.

5. Third-Party Cookies

When you visit our site, you may notice content from third parties, such as Google Maps (for our location in Dartford) or social media buttons (Facebook/Instagram). These third-party services may set their own cookies. We do not control these cookies; please check the respective third-party websites for their cookie policies.

6. How to Control and Delete Cookies

You can manage your cookie preferences at any time:

• Browser Settings: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.
• Opt-out: To opt out of being tracked by Google Analytics across all websites, visit: http://tools.google.com/dlpage/gaoptout.

Please note that if you disable or refuse cookies, some parts of this website may become inaccessible or not function properly.

7. More Information

For more information about how we process your personal data, please see our Privacy Policy.

If you have any questions about our use of cookies, please contact us at:

• Email: info@ashcroftphysioclinic.com
• Address: The Hill Hub, 1a Highfield, Dartford, Kent, DA1 2JH
• Phone: 01322 918278